bold /bəʊld/ adjective
[braver than most; not afraid to do things that may be risky or unconventional]
This is who we are.
We take the shot when others hesitate.
We choose the sharp cut over the safe one.
We say it straight — then make it look damn good.
We don’t wait for permission.
We don’t hide behind templates.
We break the rules — and rewrite them in bold.
We shape stories with clarity, edge, and instinct.
We lead with vision.
We own our voice.
We create work that moves — and doesn’t look back.
We’re not here to play it safe.
We’re here to leave a mark.
We get sh*t done.